Shoppers only buy 5% of the time they visit a website, the rest of time is spent to purchase additional tasks. Facilitate product search, price comparisons, or other additional tasks that are an important part of the buying process can convert visitors into loyal users.
- Other reasons for buying online are the speed, efficiency and pleasure of shopping online.
- Users also welcome the purchase on the Internet, detailed information about the products and the absence of pressure from the seller (39%).
In conclusion, people are buying from home because it is more comfortable and have more freedom. If these are the strengths of online shopping, are to be strengthened. However, they are often neglected sites creating complex processes of buying or continuous pressure to buy. Eliminate the advantages of the Internet for electronic commerce is to invite the user to leave the site and follow the traditional buying physical.
The loyalty of users and the cost of change. A good website should be able to provide a good shopping experience to users arising from its return. The element that determines the essential difference between the loyalty of consumers online and in the physical world is the “cost of change”, ie what it costs to go to a vendor or service provider to another.
In the physical world the cost of change is high; it implies a shift, drive or takes a shuttle to the school, enter and walk inside. For all this leave a place and go to another has a cost that does not always worthwhile deal. On the Internet, however, the cost of change is low; they say that “competition is just a click away.”
Studies show a low tolerance of consumers to the difficulties of learning design or web sites, the low speed of the site or in general any problems when browsing. An error in the design, coupled with the ease of finding another supplier can generate a loss of half of sales.
Registration procedures used to develop user profiles allow customization of the page to suit the user has little effect on their loyalty. Generally these procedures are completed only by users and loyal.